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In gathering preliminary data for our project, we interviewed three subjects who have backgrounds in technology. We believe these subjects are reasonable since their demographic is likely to consider using a mobile device to look products up while shopping. Basically anybody with a smart phone capable of making informed consumer decisions will be apart of the user base.
For each subject, we presented three related products that they might go to a store to purchase. To A, we presented laptops. To B, we presented couches. To C, we presented clothing articles (jackets). We narrated a hypothetical situation where they were out shopping for a product of the type presented, and that they've narrowed their choices down to these three choices. We then asked about how they would go about determining which they would purchase:
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