Group Members

  • Carl Vondrick ( vondrick@mit.edu )
  • Joseph Lim ( joelim@mit.edu ) 
  • David Hayden ( dshayden@mit.edu )
  • David Way ( dway@mit.edu )

Problem Statement

With the rise of e-commerce sites like Amazon.com, consumers are increasingly using mobile devices to look up reviews and prices on the Internet before purchasing products in a store. Users appreciate this ability because the extra knowledge gives customers confidence in their purchases. However, obtaining this information is unnecessarily tedious with current technology: customers must either transcribe a product name with a touchscreen keyboard into search a box or take a well framed photo and hope that a visual recognition service correctly determines the product of interest. If there are multiple of objects of interest, the process must be repeated in order to localize each object. We believe this complexity places an unnecessary confusion on the user and diminishes the effectiveness of product identification applications. Therefore, in this project, we seek to develop an interface that allows users to more efficiently identify products of interest by studying, developing, and deploying state-of-the-art visual annotation mechanisms.

GR1 - User and Task Analysis

GR2 - Designs

GR3 - Paper Prototyping

GR4 - Computer Prototyping

GR5 - Implementation

GR6 - User Testing

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2 Comments

  1. gr4:

    "Fidelity: Looks great! 
    Usability: Not clear initially which box is selected when multiple are present. ""Product"" screen can be more clear.
    "

  2. I'm glad that you guys realized the importance of including user feedback early and often when designing an application. Certainly from the perspective a designer and researcher, it is often easy to forget that you are not your end user. Practicing an iterative design process helps mitigate this problem and ultimately, no matter how awesome your backend technology is, your application as a whole must still be usable should it have the widespread impact that is desired. That being said, I did find using your final implementation quite pleasant, and anything that may have been initially confusing was easily learned due to effective measures taken for safety.