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Backed up with song requests and unable to add some of his original flavor into the songs, he finds that the college DJ has a much harder job than it might appear. The main method he uses to get a feel for how the crowd is enjoying his music is to react to expressions from people, listening for audio clues as to what the audience is feeling at the time. Owning both Android phone and tablet, he is technologically equipped to handle many different software based tasks while working the booth.

What we learned:

  • it is hard to gauge satisfaction of an audience
  • it is difficult to get feedback on his performance as a DJ
  • he resorts to looking at expressions of the audience to see how they feel

Interview No.2 - Professional DJ

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He also finds it difficult when people come up and try to suggest a song because it will either ruin the vibe currently going on, or is a song that has already been played.

What we learned:

  • the dj really has an appreciation and love of music and want to share it with his audience
  • it is hard to select songs to entertain a crowd
  • he resorts to looking at expressions of the audience to see how they feel
  • it is difficult to look at the audience while managing songs
  • users submit uninformed song requests

Interview No.3 - Radio DJ

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He doesn’t have a tablet or a smartphone, but he does own an itouch.

What we learned:

  • it is hard both satisfy and gauge the satisfaction of an entire crowd
  • it is difficult to respond to song requests
  • For the radio, DJs must filter out inappropriate words

Needs & Goals

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Based on our observations, we have identified the following goals for our user classes.

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