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3) It was difficult to design something meant to instruct for a user group in something that we have no expertise in. This made making a representative project difficult. Also, features such as Project Search and Sewing Basics may not be as useful or efficient to users. For example, the criteria by which we chose to filter projects may not have been correct or useful ones.
4) We are making a website very likely to have a specific kind of interaction (i.e. people are probably going to be sewing while on our site). As such we should have given our user testers a thread and needle and learned how that played into their interactions with the site.