Albert Rodenius, Andrew Dorne, Jorge Ornelas, Otitochi Mbagwu
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Observations and Interviews
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How do you shop?
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What do you usually buy?
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Internet Shopping
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Reviews?
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Font size?
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Photos of products?
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Blend together?
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Price?
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What is most important?
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Keep track of things you order?
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Interviewee 1
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Doesn't like to shop. Focus on what is necessary and finish as soon as possible
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Groceries, every week
Clothes, once a month
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Not very important, already knows what to buy
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Not an issue, fine vision
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Not too helpful, already knows what to get
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Uses search engines to search for products rather than search the online outlet itself
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A consideration, but will pay what is necessary to get what is needed
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Functionality
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Print out order form
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Interviewee 2
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Mostly at retail stores, not much online. If online, usually Amazon. Usually uses internet for information, rather than purchase
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Shop out of need. Shorts, socks.
Golf stuff at the club or retail store
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Amazon
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Looks at reviews occasionally
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Not an issue, though ability to enlarge images was useful
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Helpful
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Searches websites directly or uses Bing/Google
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Not a big factor, will pay what is needed
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Ability to converse with customer service about a potential purchase
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N/A
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Interviewee 3
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Retail stores mostly. Little online shopping
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Groceries, clothes, gifts
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Amazon, Netflix
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Barely
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Wishes fonts were more readable on shopping websites
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Helpful
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Combination of search engines and searching online stores
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Considered, but will pay for essentials
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Finding what he wants easily
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Write it down
User Classes
- Elderly people who have a repetitive shopping routine
- Elderly people who like to research before purchasing
- Elderly people with poor vision
- Elderly people who struggle carrying groceries
Needs and Goals
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Purchase Already-Researched Item
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Research and Purchase an Item
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Purchase an already purchased item
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Goal descriptions
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Find an item user is familiar with
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Search for an item
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Find previously bought item and buy it again
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Subtasks
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Search for item, purchase
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Find description, reviews, availability, purchase
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Find previously bought item somehow, navigate to purchase page, purchase
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