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| How do you shop? | What do you usually buy? | Internet Shopping |
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Interviewee 1 |
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Interviewee 2 |
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Reviews? | Font size? | Photos of products? | Blend together? | Price? | What is most important? | Keep track of things you order? | |||||||||||||||
Interviewee 1 | Doesn't like to shop. Focus on what is necessary and finish as soon as possible | Groceries, every week | Amazon, Netflix, Juice+, drugstore, B&N, Puritan Pride, Mikasa | Not very important, already knows what to buy | Not an issue, fine vision | Not too helpful, already knows what to get | Uses search engines to search for products rather than search the online outlet itself | A consideration, but will pay what is necessary to get what is needed | Functionality | Print out order form | |||||||||||
Interviewee 2 | Mostly at retail stores, not much online. If online, usually Amazon. Usually uses internet for information, rather than purchase | Shop out of need. Shorts, socks. | Amazon | Looks at reviews occasionally | Not an issue, though ability to enlarge images was useful | Helpful | Searches websites directly or uses Bing/Google | Not a big factor, will pay what is needed | Ability to converse with customer service about a potential purchase | N/A | |||||||||||
Interviewee 3 | Retail stores mostly. Little online shopping | Groceries, clothes, gifts | Amazon, Netflix | Barely | Wishes fonts were more readable on shopping websites | Helpful | Combination of search engines and searching online stores | Considered, but will pay for essentials | Finding what he wants easily | Write it down | Interviewee 3 |
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User Classes
- Elderly people who shop alone have a repetitive shopping routine
- Elderly people who like to research before purchasing
- Elderly people who shop with another person (usually spouse) with poor vision
Needs and Goals
| Purchase Already-Researched Item | Research and Purchase an Item | Automate Repeated Purchases Purchase an already purchased item | |||
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Goal descriptions |
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| Find an item user is familiar with | Search for an item | Find previously bought item and buy it again |
Subtasks | Search for item, purchase | Find description, reviews, availability, purchase | Find previously bought item somehow, navigate to purchase page, purchase | Subtasks |
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| Elderly people who shop alone |
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Elderly people who shop with other(s) |
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