GR1 - Task Analysis
Albert Rodenius, Andrew Dorne, Jorge Ornelas, Otitochi Mbagwu
Problem Statement
There are elements of the online shopping experience missing for elderly people, which can hinder their purchasing efficiency. Currently, elderly people either purchase items in-store, online, or using some combination of the two. Shopping online loses the personal touch of in-store shopping, but in-store shopping is less convenient and expedient than shopping online. Some elderly people find it difficult to contact customer service representatives, others have trouble efficiently purchasing items repeatedly, and still others have trouble reading text.
Observations and Interviews
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How do you shop? |
What do you usually buy? |
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Interviewee 1 |
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Interviewee 2 |
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Interviewee 3 |
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User Classes
- Elderly people who shop alone
- Elderly people who shop with another person (usually spouse)
Needs and Goals
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Purchase Already-Researched Item |
Research and Purchase an Item |
Automate Repeated Purchases |
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Goal descriptions |
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Subtasks |
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Elderly people who shop alone |
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Elderly people who shop with other(s) |
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