Some references for the education team can be found on the "Call to Action" page.
Also, information on getting protein from non-animal sources can be found on Protein in the Vegan Diet and on this Protein Information Sheet.
...Key points include 46% of Californians are "very concerned" that fish/seafood is being overfished, but 56% still eat seafood more than once a week. http://www.ppic.org/content/pubs/survey/S_206MBS.pdf
. From Public Policy Institute of California.
Adam Bockelie