ClimateX 1.5 | Publishing for Launch

Ellen EOD 4/28

Mark edited 5/1

Ellen re-edited 5/1

Mark re-edited – ready to publish

(Shannon is revising home page structure)

Mark

Ellen

Mark

Shannon

Mike

Kelly

Ellen EOD 4/27

Mark edited 5/1

Ready to publish

Mark

 Ellen

Ready to publish by Kelly

Posts (top tweeted posts)

Mark edited 5/1

Changes made by Laura H (5/1)

Laura H.

Ready to publish by Kelly

This copy should:

1. Help orient the new arrival to what's on this page
2. Make it clear that we'd love to get requests for new content/speakers with CTA to Feedback page
3. Enlist people who have an expertise and want to share, with CTA to Get Involved page. Make it feel like we're happy to entertain working with anyone who's brave enough to share.

Laura does 10 or 15 this week.

Here is the list of videos that Dave created

This copy is problematic. It's a giant wall of text. It's badly named as a page – what the hell is a "resource"?

Ideally we could chunk it up and portions would appear on the correct Topic page, in the right sidebar, as a series of quick intros, with anchor link to a more detailed summary on the Resources page.

This is basically a long-term challenge around how to present deeper learning content on the site – beyond the quick fire post, and the quick fire video.

target w/o May 1st

Create New Account / Join

(intro copy explaining why)

This copy should do the following:

1. Help people understand what a post is – it's basically something topical that gets read by others in the community. It's like starting a conversation. We'll feature it in our newsletter if it's good.
2. Make it clear that we want to hear from our community. Got something to share? Want to brag about an article you wrote? Do you want to start a conversation? Post it!
3. When people post a comment – you'll get notified...
4. Suggest that an image – if you've got one – make the post look better.

This copy should do the following:

1. This is a general feedback area. We'll take suggestions, criticisms, requests – whatever!
2. Make it clear that ClimateX is an experiment, we're scrappy and we like ourselvse that way. We want to try out new ideas. We want to hear from people.
3. That we would like to know if people have a particular topic they'd like to hear about – that we will do our best to find an expert in that field and setup a podcast or webinar or interview.
4. That if people want to work with us – we want to work with them. We are looking to recruit experts...with CTA to "get involved"
5. Etc.

We need a Topics Lander that will house the brief intros that we've created for each Topic.

This page needs a general introduction. It should accomplish the following:

1. Help orient the viewer to the basic concept that we're using each topic page to help people learn about a given topic. There's posts, there's videos, and there's people who have made the posts or made comments.