MIT Hive/Bootcamp Pilot Meeting (10/26)
Membership
Networking
Digital Community
Different partners
Following a clear pattern, but would like to explore different treatments for the Home page to avoid that sort of “canned” experience – moving from a pilot type thing into “productionalizing” this
Turn Hive into 2-sided service
We see what Bootcamp is doing with us as the “future” – make it as clean as easy as possible
How much access to add our own content/go in and edit it – admin rights, different users
Where Bootcamp is at:
Moving from having a informational site to a site that’s more focused on marketing and presenting content
What it is –
Content
People
Community
But, no way for people to engage the community
People are starting to not go through the Mooks and go straight to Bootcamps, more difficult for us to communicate the value – haven’t been able to represent the alumni engagement to the public
*Main goals:
1. Drive Admissions/Applicants
2. Destination for Bootcamp alumni (tiered system – engage just Bootcamp alumni)
3. Destination for people who have taken the Mooks, thinking about Bootcamps
Website for convening place – don’t have that now – tons of content
E seminars
Easily apply, easily engage with content
Content is produced by –
Alumni (on LinkedIn, Medium, occasional Facebook post) – very engaged, “true believers”
Bootcamp team – writes profiles
One minute testimonial videos
Marketing – do a lot of paid adds on Facebook
- High profile, active alumn
Bootcamp is perfect audience – very engaged audience
Everything corresponds and correlates to a lot of the stuff Hive is trying to cover
Transition wouldn’t be about losing what’s on the site, but creating a complimentary space
Engage – MOOC, Bootcamp, Beyond (before, during, after)
Existing website – marketing channel
What Hive can do to compliment that – a place where people can go before and after Bootcamp à is just one week
Starts with MOOC, then one-week, what really matters is what you do afterwards
Alumni group now is basically just a Facebook group that we check in on –
- Collaborative post-event space that might be missing
- Tailoring “Project” feature to Bootcamp (Business plan, for example)
- Consider Facebook embeds
- Maybe consider Hive more of a pedagogical tool – if they were proud of their pitches, they could share them at Hive
- Ideas generated around Bootcamp
Challenge of switching/moving platforms – what’s the best way to get people off of Facebook and engage with something else?
Lemelson is a good example
Everything featured on Facebook drives back to ClimateX
Figuring out how existing marketing site and Hive site works together so that we can make it a seamless transition, avoid the feeling that you’re jumping between two spaces
Podcasts – with alumni (someone on Bootcamp is doing that now)
Related content – would like to be able to sequence things, a Track
Pages on site –
A Page just for the class – Brisbane 2018, for example – a place to discuss, learn before Bootcamp – Hive helping with Bootcamp content management à Climate Summit splash page, tailored
Have the ability to lock off content for only people who have signed up, paid deposit, sign in with same email, etc. – specific content that only alumni can see –
Hive: 8-12 weeks for ramping up design and development
Bootcamp: not exactly organized either…
Easy next step – set up dev/pilot instance – gets them more comfortable with how it works, and lets us start talking about designs/categories, start observing what’s good and what’s bad and putting it in our queue
Flat out until December 5th - can be responsive, can’t do much until mid-December
Early to mid-December: some mock-ups –
a) What it looks like to have a landing page for Brisbane, etc.
b) What it looks like to build it – capability to go into site and change it
c) An hour “post-it” exercise, lay it all out there with Andrew and Erdin
Early January – we can pick back up – hit the ground running, so to speak
Put In Googledoc:
Discover Arrive Explore Decide Engage
Marketing
Hive
Bootcamp
Mooc
An hour “post-it” exercise, lay it all out there with Andrew and Erdin
Thursday – 10:30 – noon; 11/9: “post-it session” – Bootcamp Marketing/Planning Session Workshop