Introduction
The role of the publicity manager is to take the publicity designers designs and translate them into actual physical objects. This can require printing on Athena or Copy Tech,
ordering postcards, or acquiring t-shirts. This document will first examine the forms of publicity that should be used every semester, as well as some general notes about standards for publicity management.
Originally compiled by Hanna S. Kuznetsov in February 2009
Nota Bene: publicity changes with changing times. explore your options. be clever.
Font
Another note: The Ensemble has an official font. It is called “The Real Font.” This should ONLY be used for the words “The MIT Shakespeare Ensemble”. It should under no circumstances be used, ever, for any other text. This is called “branding”. It is our logo. You should own this font file, and you should use it when using our group name on any and all publicity. You should also make sure that the Publicity Designer has this file, and that he/she is aware of the branding rule.