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Design

EasyShop is a website that is meant to make shopping easier for the elderly as well as those with poor eyesight. What makes our website more desirable to elderly people is our emphasis on customer service, our sites ability to change the sizes of search results, and general minimalistic style.

What we learned from:

Paper prototyping

  • The information scent given by our re-sizing icon and slider was not strong enough => We put a label on the slider and icons to make use of the slider more intuitive. 
  • Checkout button was hard to find because the icon was too small and it was away from any center of focus => We moved the shopping cart to the area close to the user information drop down

Heuristic evaluation (feedback we got from class)

  • The main page was way too busy with the colored images => We replaced those images with simple icons that are consistent and commonly used
  • Paypal is too different from our web site and leads to local inconsistency => We implemented Stripe for checkout system which is much simpler and has the same styling as our website
  • For your reviews, there is not enough distinction between the review and the review title => Made a bigger distinction by implementing a review system that clearly distinguishes the title from the actual content
  • The number system is probably not the best visual variable for reviews => We implemented a system that uses stars which are much more common 

Walk-through

Main page

Sign up page.

Successful sign up. 

Implementation

We decided to make our website a ruby-on-rails based system. The site is hosted on Heroku and  

Evaluation

Briefing

Thank you for helping us test our shopping site for the elderly. We will be asking you to perform a series of tasks to test the usability of our website. We are not allowed to aid you in the completion of the tasks and we ask you to please think out loud while you are completing these tasks. Sometimes when people concentrate on something they forget to think out loud, so please be aware of this and we will remind you if needed. The more we know about what you want to do and what you think something should do, the better off we are. Remember that you can stop at any time and feel free to ask us any questions after you the test.

Scenario

You are an elderly person that is buying a basketball for your grandson for his birthday.

Tasks

Please do the following tasks:

  1. Make an account
  2. Search for basketball
  3. Re-size search results to "small", then "big"
  4. Pick Spalding basketball
  5. Check reviews 
  6. Add to cart
  7. Checkout
  8. Pay with following fake information:
    1. Card number: 4242 4242 4242 4242
    2. Expiration: 07/17
    3. Name on card: "your_name"
    4. CVC: 123
  9. Got to your profile page
  10. Under purchase history, select the basketball you purchased
  11. Give this item a review

User 1

User 2

User 3

Reflection

We lost a lot of crucial time dealing with development issues in the beginning of the implementation process. Computers that were running on Windows could not be used to develop and eventually we had to start booting Ubuntu from flash drives. Scripts was not working, so we had to host on Heroku and in order for our back-end to work, we had to pay $20. 

Looking back, we should have obviously started sooner, but you can say that about every project. One problem that  

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